In recent years, the medium of film and television has been used as a platform for the presentation of Chinese outstanding traditional culture, and film and television works that highlight the aesthetic style and spiritual connotation of Chinese outstanding traditional culture have continued to emerge, so that the construction of national cultural undertakings and the cultural industry has been nourished abundantly. This paper takes the interactive logic of the evolution of traditional culture in film and television creation as a common fulcrum, and shows the innovative transformation of Chinese excellent traditional culture by the film and television media in the three aspects of connotation, discourse, and emotion. At the same time, it points out that the current film and television industry is unbalanced and inappropriate for the transformation and development of traditional culture, aiming at the future development of a balanced and symbiotic relationship between responsibility and business, reality and narrative, and the nation and the world. This paper aims to provide some inspiration and reference for the realistic creation and production of film and television works, as well as refining the spiritual and cultural elements and essence of Chinese civilisation.

Ma Yuxin. China’s Film and Television Industry and Contemporary Transformation of Chinese Outstanding Traditional Culture. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 9: 131-136. https://doi.org/10.25236/IJFS.2023.050921.

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