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International Journal of Frontiers in Sociology, 2023, 5(10); doi: 10.25236/IJFS.2023.051004.

Reflection, Integration and Reconstruction: The Way of Construction of China's International Communication from the Perspective of Strategic Communication

Author(s)

Li Zeyun

Corresponding Author:
Li Zeyun
Affiliation(s)

School of Media Arts, Chongqing University of Posts and Telecommunications, Chongqing, China

Abstract

This paper first analyzes the concept of strategic communication, then discusses the challenges China faces in the current practice of international communication from the aspects of discourse diffusion, discourse mode, context and algorithmic cocoon. Thirdly, it proposes the countermeasures for China's international communication in the context of strategic communication: promoting the "chorus" of multi-subject coordinated communication, changing the discourse mode of storytelling in international communication, holding high the banner of the concept of human common destiny, aiming to comprehensively improve the effectiveness of international communication, enhancing the capacity of the all-media international communication system, realizing the strategic transformation of the videoization of international communication, and vigorously strengthening the cultivation of strategic communication talents.

Keywords

International communication; Strategic communication; Telling China's story

Cite This Paper

Li Zeyun. Reflection, Integration and Reconstruction: The Way of Construction of China's International Communication from the Perspective of Strategic Communication. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 10: 16-20. https://doi.org/10.25236/IJFS.2023.051004.

References

[1] Cheng Manli, Zhao Xiaohang. (2022). The international communication concept and practice of the Communist International. Future Communication (02),94-100+122. 

[2] Chen Xin. (2018). " Dilemma and Way Out of International Communication of "Community of Human Destiny". Ningxia Social Science (05),70-75.

[3] Liang Kaiyin. (2009). On International Discourse and China's New Ideas for Expanding International Discourse. Contemporary World and Socialism(03),43-47+80.