Taking the Shanghai World Expo 2010 as an example, this paper combines the relevant theories of international exhibitions and national image, and analyzes the role and influence of the Shanghai World Expo on China's national image and how China's conference and exhibition industry should be in line with the international standard, based on the support of detailed facts and corresponding data, so as to explore the relationship between international exhibitions and national image and analyze the internal structure and chain effect, so as to further encourage the conference and exhibition to connect with the international standard and to shape the national image by this way.

Wu Yawen. The Research of International Exhibition and National Image—Taking 2010 Shanghai Expo as an Example. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 10: 38-42. https://doi.org/10.25236/IJFS.2023.051008.

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