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International Journal of Frontiers in Sociology, 2023, 5(10); doi: 10.25236/IJFS.2023.051012.

The Problems and Countermeasures of Employee Engagement in China City Commercial Bank

Author(s)

Ye Xiao, Amer Hamzah Jantan

Corresponding Author:
Ye Xiao
Affiliation(s)

City Graduate School, City University Malaysia, Kuala Lumpur, Malaysia

Abstract

In the era of rapid development of big data and artificial intelligence, with the deepening of China's financial reform and the continuous downward trend of the global economy, the banking industry is facing enormous challenges and opportunities.[1] Human resources are the key to realize the sustainable development of an enterprise. The work efficiency, contribution and performance level of talents are of great significance to the development of an enterprise, and the degree of engagement is an important yardstick to measure these indicators. [2] Therefore, it is of great significance to study the employee engagement of city commercial banks. This paper analyzes the present situation and existing problems of employee engagement in city commercial banks, and puts forward some countermeasures and suggestions to improve employee engagement in order to help the long-term development of city commercial banks.[3]

Keywords

employee engagement, city commercial banks

Cite This Paper

Ye Xiao, Amer Hamzah Jantan. The Problems and Countermeasures of Employee Engagement in China City Commercial Bank. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 10: 62-66. https://doi.org/10.25236/IJFS.2023.051012.

References

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[2] Wang Ziying. (2018).Discussion on the business strategy of city commercial banks under the new economic normal. Shopping mall modernization (08), 101-102. DOI: 10.14013/ j. cnki.scxdh. 2018. 08.053.

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[8] Ye Shujiao. (2021). Research on the strategy of enhancing employee engagement in A branch of state-owned commercial banks (master's degree thesis, Fujian Normal University).http://kns.cnki.net/kcms/detail/detail.aspx?dbname=CMFD202202&filename=1022503261.nh

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