The Frontiers of Society, Science and Technology, 2019, 1(6); doi: 10.25236/FSST.2019.010614.
The College of Literature and Journalism of Sichuan University, 610065, China
Rural funeral rites exert a profound impact on information exchanges and social interactions taking place in the rural society, and play a significant role in shaping people's ethical perceptions and carrying forward traditional cultures and customs. Since the founding of the People’s Republic of China, a variety of approaches have been utilized by rural grassroots organizations in their publicity work aiming to transform outmoded habits and customs. These publicity efforts have been focused on the reform of funeral ritual practices. In this paper, a case of the Wangjiafangqian Village in Lvnan County, Shandong Province is presented to explore the characteristics of the changes in funeral rites and their underlying causes from the perspective of publicity conducted by grassroots organization.
Ethnography; Rural grassroots organization; Rural communication, Changes in rite practices
Wang Jingxin. Changes in Grassroots Publicity and Funeral Rites in Rural Areas. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 6: 70-74. https://doi.org/10.25236/FSST.2019.010614.
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