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Academic Journal of Business & Management, 2023, 5(18); doi: 10.25236/AJBM.2023.051815.

Health Tourism: A Catalyst for Rural Revitalization and "Healthy China" Strategy in Yancheng


Wei Jiang, Chunyan Yan

Corresponding Author:
Wei Jiang

The First People's Hospital of Yancheng, Yancheng, Jiangsu, 224001, China


The "Healthy China" strategy, aimed at improving the well-being of Chinese citizens, has led to significant advancements in living standards. Within this national initiative, the focus on the health and well-being of middle-aged and elderly individuals has gained prominence and attracted attention across various sectors. Health tourism, as a precise, refined, and personalized service that combines tourism and healthcare, has emerged to address the growing demand for a better and healthier lifestyle. This article explores the concept and characteristics of health tourism, highlighting its significance in the rural revitalization strategy of Yancheng. It examines the development of health tourism in Yancheng, utilizing a hierarchical approach and comprehensive analysis of relevant literature. The article proposes targeted recommendations for the project's development, emphasizing the utilization of Yancheng's local advantages, the creation of unique tourism brands, and the active integration into the evolving landscape of tourism. By establishing itself as a leader in green development and promoting a healthy lifestyle, Yancheng's local health tourism endeavors can support the overarching goals of the "Healthy China" strategy.


health tourism; innovation; development; strategy

Cite This Paper

Wei Jiang, Chunyan Yan. Health Tourism: A Catalyst for Rural Revitalization and "Healthy China" Strategy in Yancheng. Academic Journal of Business & Management (2023) Vol. 5, Issue 18: 93-98. https://doi.org/10.25236/AJBM.2023.051815.


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