With the wide application and sharing of data, the issue of data privacy protection has become increasingly prominent. Technological innovation and digital transformation have brought huge opportunities and challenges to both enterprises and society. Therefore, the purpose of this study is to analyze the legality, transparency and security of enterprises in the process of data collection, analysis and sharing, as well as the ethical principles and data quality considerations they follow. This study adopts descriptive statistical analysis methods and draws the following conclusions: although enterprises invest more in innovation achievements, ethical principles and data sharing, they pay relatively less attention to data privacy protection. However, protecting user privacy and data security is an important aspect for companies to fulfill their social responsibilities. Therefore, companies should comprehensively consider innovation, ethics, data sharing and data privacy protection to build trust, reduce bias and inequality, and contribute to sustainable development. This will help enterprises achieve better results in technological innovation and digital transformation, and at the same time bring more benefits to society.

Xiaojian Lu. Role of Corporate Social Responsibility in Technological Innovation and Digital Transformation. Academic Journal of Business & Management (2023) Vol. 5, Issue 18: 115-122. https://doi.org/10.25236/AJBM.2023.051818.

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