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Academic Journal of Business & Management, 2023, 5(18); doi: 10.25236/AJBM.2023.051820.

Research on the Current Situation and Development Countermeasures of Content Marketing on R Social Media Platform


Yixuan Zhang, Wenxue Liang

Corresponding Author:
Yixuan Zhang

School of Economics and Modern Finance, Gannan University of Science and Technology, Ganzhou, 341000, China


In recent years, e-commerce platforms have developed rapidly. Among them, APP platforms are popular with the new generation of young people. Their emergence provides more convenient channels and ways for people to learn about new things or recommend products. Of course, in such a case, there are also some problems with the platform marketing content. Today we are talking about such an R platform, which uses an original way to create and share notes. When users publish some notes on the platform, most people can read notes. The recommended method also makes the R platform a "grass planting" platform. In terms of content marketing of R social media platform, it has some problems that need to be solved urgently, such as the overflow of its content homogeneity and the low number of fans. Then, how to solve these problems, such as breaking through online barriers to develop offline business, sending coupons to fans, etc. These methods and countermeasures can effectively solve the problems of R platform. When it is improved in this way, it can improve its traffic data, fan users, etc.


R social media; E-commerce platform; "Grass planting" platform

Cite This Paper

Yixuan Zhang, Wenxue Liang. Research on the Current Situation and Development Countermeasures of Content Marketing on R Social Media Platform. Academic Journal of Business & Management (2023) Vol. 5, Issue 18: 130-133. https://doi.org/10.25236/AJBM.2023.051820.


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