Department of Broadcasting and Hosting Arts, Inner Mongolia Arts University, Hohhot, China
As an emerging concept, "non-heritage TV variety show" is closely related to the background of today's intangible cultural heritage, which has received widespread attention, and has a very important contemporary value. But nowadays, the number of variety shows in China has increased dramatically, and non-heritage TV programs have suffered from the impact, and there are fewer "phenomenal" high-quality programs, and even if there are some high-quality programs, there is also the phenomenon of homogenization of the content. Therefore, we should be based on the development environment of non-heritage TV programs, take the artisan inheritance as the fundamental, adhere to the humanistic sentiment, optimize the program production mode, strengthen the main role of the host, and strengthen the non-heritage TV programs from all dimensions to keep the right and innovation.
media integration, non-legacy programs, optimization path, innovation and breakthroughs
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