With the continuous deepening of China's reform and opening up and the intensification of economic globalization, political, economic and cultural exchanges between China and the West are increasing, and international business exchanges are developing rapidly. Understanding the cultural customs of Western countries and improving cross-cultural communication skills is very important for the Chinese government and enterprises, which would directly affect the effectiveness of business negotiations and economic cooperation, and thus affect the development of the national economy. Therefore, it is crucial to deeply analyze the impact of cultural differences between China and the West on international business negotiations, and propose corresponding measures to enhance the response capabilities of various economic organizations in international business negotiations, in order to promote the long-term development of foreign trade. This article explored the impact of cross-cultural differences on international business negotiations and corresponding strategies. Firstly, it discussed the concept of cultural differences, cross-cultural manifestations, and their impact on business negotiations. Finally, based on the analysis of cultural differences mentioned earlier, it proposed suggestions for avoiding cultural embarrassment in business negotiations.

Shurui Gu. Impact of Cross-cultural Differences on International Business Negotiations and Corresponding Strategies. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 10: 117-123. https://doi.org/10.25236/IJFS.2023.051020.

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