In the field of political discourse, persuasive communication is the cornerstone for leaders to shape their image and ideology. Guided by Aristotle's enduring rhetorical patterns - ethos, pathos, and logos - this paper examines the inaugural address of Lisi Sunak as a prime ministerial moment. Sunak uses ethos to enhance his credibility through professional knowledge, moral competence and ethical principles. By dealing with the aftermath of economic crises and pandemics, he uses pathos, evokes compassion and empathy, and presents rationality, applying logical reasoning to outline economically stable and pragmatic solutions. Sunak's talk shows how these patterns combine to create a persuasive speech. The introduction establishes the relevance of rhetoric, and the conclusion emphasizes the enduring importance of Aristotle's rhetorical framework in modern political communication. Sunak's presentation demonstrates that in the dynamic environment of political discourse, ancient wisdom remains indispensable to guide leaders in making meaningful connections and communicating effectively.

Ting Cao. Neo-Aristotelian Rhetorical Analysis of Rishi Sunak’s First Speech as UK Prime Minister. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 11: 39-43. https://doi.org/10.25236/IJFS.2023.051106.

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