China has been a diplomatic power since ancient times, From Zheng He's seven voyages to the Western Ocean hundreds of years ago to today's vigorous promotion of the Community of Human Destiny, all of them reflect China's great power style. But nowadays, most of the international discourse is in the hands of the West, and China's voice has not yet been well told and listened to. There is the problem of "not being able to speak the truth and not being able to spread the truth after speaking it", which often leads to misunderstanding by Western countries. This paper analyzes in detail the communication context, the communication dilemma, and why communication is necessary. Based on this analysis and my own insights, I propose a communication strategy that is suitable for China today.

Ma Shiqi. Transformation of Chinese Culture's External Communication Strategies in the Perspective of the Community of Human Destiny. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 11: 50-54. https://doi.org/10.25236/IJFS.2023.051108.

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