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International Journal of Frontiers in Sociology, 2023, 5(11); doi: 10.25236/IJFS.2023.051110.

Communication Strategies of Chinese Traditional Culture to Foreign Countries in the All-Media Era

Author(s)

Ren Jing

Corresponding Author:
Ren Jing
Affiliation(s)

School of Art, Hangzhou Vocational & Technical College, Hangzhou, China

Abstract

In a time of constant change in mainstream new media platforms, new opportunities have arisen for the external development of traditional Chinese culture. Diversification of channels and modes of expression has increased dissemination efforts. However, the "too new" as well as the "too old" nature of the information also leads to a communication dilemma. This paper takes the current situation of Chinese traditional culture as an orientation, analyzes the dilemma of external communication, and discusses the strategy of external communication of traditional culture.

Keywords

Chinese traditional culture, all-media, international communication

Cite This Paper

Ren Jing. Communication Strategies of Chinese Traditional Culture to Foreign Countries in the All-Media Era. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 11: 60-64. https://doi.org/10.25236/IJFS.2023.051110.

References

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