Xi’an Aeronautical University, Shaanxi, China
Corporate social responsibility, which has emerged as a global trend, has gained increased focus in the everyday media and among practitioners on the political agenda. CSR has also risen as an important research topic in the field of organization. This paper investigates the link between social practices and product market performance at the branch level in the multinational context. The paper try to explore these two questions (1) does Multinational enterprise CSR in host country influence their branches’ performance in emerging market; (2) how the spatial distance between home and host countries of Multinational enterprise impacts the relationship between MNE CSR and their branches’ performance in emerging market. I will empirically examine the MNE CSR and market performance in China. The two expected results will show in this paper.
Multinational Enterprise (MNE); Corporate Social Responsibility(CSR) ;; Market Performance; Spatial Distance
Guo Qian . How Does MNEs CSR Affect Its Branch Performance. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 7: 37-43. https://doi.org/10.25236/FSST.2019.010704.
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