Welcome to Francis Academic Press

The Frontiers of Society, Science and Technology, 2019, 1(7); doi: 0.25236/FSST.2019.010704.

How Does MNEs CSR Affect Its Branch Performance

Author(s)

Guo Qian

Corresponding Author:
Guo Qian
Affiliation(s)

Xi’an Aeronautical University, Shaanxi, China

Abstract

Corporate social responsibility, which has emerged as a global trend, has gained increased focus in the everyday media and among practitioners on the political agenda. CSR has also risen as an important research topic in the field of organization. This paper investigates the link between social practices and product market performance at the branch level in the multinational context. The paper try to explore these two questions (1) does Multinational enterprise CSR in host country influence their branches’ performance in emerging market; (2) how the spatial distance between home and host countries of Multinational enterprise impacts the relationship between MNE CSR and their branches’ performance in emerging market. I will empirically examine the MNE CSR and market performance in China. The two expected results will show in this paper.

Keywords

Multinational Enterprise (MNE); Corporate Social Responsibility(CSR) ;; Market Performance; Spatial Distance

Cite This Paper

Guo Qian . How Does MNEs CSR Affect Its Branch Performance. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 7: 37-43. https://doi.org/10.25236/FSST.2019.010704.

References

[1] Campbell Tochman Joanna, Lorraine Eden, Stewart R Miller (2012). Multinationals and corporate social responsibility in host countries: Does distance matter?. Journal of International Business Studies, no.43, pp.84-106.
[2] Aulakh P S, Kotabe M (2004). Institutional changes and organizational transformation in developing economies. Journal of International Management no.14, pp.209-216.
[3] Christmann P (2004). Multinational companies and the natural environment: Determinants of global environmental policy standardization. Academy of Management Journal, no.47, pp.747-760.
[4] Mezias J (2002). Identifying liability of foreignness and strategies to minimize their effects: The case of labor lawsuit judgments in the United States. Strategic Management Journal, vol.23, no.3, pp. 229-344.
[5] Christmann P, G Taylor (2001). Globalization and the environment: Determinants of firm self-regulation in China. Journal of International Business Studies, vol.32, no.3, pp. 439-458.
[6] Meyer K E (2004). Perspectives on multinational enterprises in emerging economics  Journal of International Business Studies, vol.35, no.4, pp. 259-290.

[7] Dowell Glen W S, Hart Stuart L, Yeung Bernard (2000). Do corporate global environmental standards create or destroy market value?. Management Science, vol.46, no.8, pp.1059-1074.
[8] Nehrt C (1996). Timing and intensity effects of environmental investments. Strategic Management Journal, no.17, pp.535-547.
[9] Berens G, Van Riel C, Van Bruggen G (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, no.69, pp. 35-48.
[10] RD Klassen, CP Mclaughlin (1993). TQM and environmental excellence in manufacturing . Industrial Management & Data Systems, vol. 93, no.6, pp.14-22.
[11] Alan Muller (2006). Global versus local CSR strategies. European Management Journal, vol.24, no.2/3, pp. 189-198.