With the vigorous development of Internet information technology, various forms of self-media have emerged as one of the main channels for information acquisition and dissemination. While this provides opportunities for the work of college Communist Youth League branches, it also brings significant challenges. They need to adjust their work mode in accordance with the characteristics of self-media in order to continuously enhance their vitality. However, at present, there are still many problems in the work of college Communist Youth League branches, which significantly deviate from the requirements of the self-media era. This results in a low vitality of the branches and an inability to fully play their role. Therefore, further optimization and improvement are necessary. Based on this, this article briefly introduces the concept and characteristics of self-media, analyzes in detail the opportunities and challenges brought by self-media to college Communist Youth League branches, explores the prerequisites for enhancing the vitality of college Communist Youth League branches with the help of self-media, and finally proposes several suggestions for enhancing the vitality of college Communist Youth League branches from the perspective of self-media. It is hoped that these suggestions can promote the improvement of organizational and operational capabilities of college Communist Youth League branches and provide a reference for fulfilling their political mission and educational value.

Ziwei Zhang. Strategy for Improving the Vitality of College Youth League Branch from the Perspective of Self-media. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 14: 101-105. https://doi.org/10.25236/FSST.2023.051418.

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