The Frontiers of Society, Science and Technology, 2019, 1(7); doi: 10.25236/FSST.2019.010714.
Xuqi Wan, Yucheng Shao
School of Communication, Soochow University, Suzhou 215123, China
In the context of convergence media, there have been tremendous changes in the field of public opinion ecology, media patterns and means of communication. The mainstream media in China are quickening their pace of transformation to adjust themselves to the change of the times, giving birth to innovative convergence media products such as newsgames. Taking political newsgames products as the research project, this paper views the phenomenon from the perspective of the two-way interaction between communicators and audience, aiming to analyze the strategies those political newsgames products apply in order to optimize and improve the interaction between the two subjects through the innovation of technology, content and model. Furthermore, this new kind interaction strategy may also shed some light on the methods to promote the mainstream public opinion propaganda innovatively and reshape the social and cultural value system in the upcoming 5G era.
Convergence media; Mainstream media; Political news; Interactive communication; Newsgames
Xuqi Wan, Yucheng Shao. Innovative Research on the Interactive Communication of Political News in the Convergence Media Era by Taking the Newsgames Products of Mainstream Media for Example. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 7: 111-117. https://doi.org/10.25236/FSST.2019.010714.
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