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Frontiers in Sport Research, 2023, 5(9); doi: 10.25236/FSR.2023.050908.

Research on the High-Quality Development of Rural Sports Tourism in Liyukou Village Based on ASEB Analysis


Gao Luyao

Corresponding Author:
Gao Luyao

Xi'an Shiyou University, Xi'an, China


As the leading industry of the five major industries of happiness, the tourism industry aims high and creates a better life for the future. Integration with related industries has become a trend in the development of the tourism industry, and sports tourism, with its strong appeal to audiences and high level of public participation, has become the primary form of integration between the sports and tourism industries. This article investigates the current situation of rural sports tourism development in Liyukou Village and conducts an analysis using the ASEB fence analysis method. The research on rural sports tourism in Liyukou Village is conducted from four aspects: activity environment, experience and benefits, and combines them with the elements in the traditional SWOT analysis in a reciprocal manner. The results show that: the development of activity places is low; the facilities are not perfect; the construction of humanistic environment is not perfect; the tourists' needs are not grasped accurately; the feedback mechanism of tourists is not sound and other problems, and finally put forward the corresponding measures to solve the problem.


ASEB analysis; rural sports tourism; Liyukou Village

Cite This Paper

Gao Luyao. Research on the High-Quality Development of Rural Sports Tourism in Liyukou Village Based on ASEB Analysis. Frontiers in Sport Research (2023) Vol. 5, Issue 9: 39-45. https://doi.org/10.25236/FSR.2023.050908.


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