As the leading industry of the five major industries of happiness, the tourism industry aims high and creates a better life for the future. Integration with related industries has become a trend in the development of the tourism industry, and sports tourism, with its strong appeal to audiences and high level of public participation, has become the primary form of integration between the sports and tourism industries. This article investigates the current situation of rural sports tourism development in Liyukou Village and conducts an analysis using the ASEB fence analysis method. The research on rural sports tourism in Liyukou Village is conducted from four aspects: activity environment, experience and benefits, and combines them with the elements in the traditional SWOT analysis in a reciprocal manner. The results show that: the development of activity places is low; the facilities are not perfect; the construction of humanistic environment is not perfect; the tourists' needs are not grasped accurately; the feedback mechanism of tourists is not sound and other problems, and finally put forward the corresponding measures to solve the problem.

Gao Luyao. Research on the High-Quality Development of Rural Sports Tourism in Liyukou Village Based on ASEB Analysis. Frontiers in Sport Research (2023) Vol. 5, Issue 9: 39-45. https://doi.org/10.25236/FSR.2023.050908.

[1] Wang Xiangyu. Research on poverty reduction effect of red sports tourism development in underdeveloped areas of Sichuan and Chongqing[J]. Journal of Jilin Institute of Physical Education, 2023, 39(03):24-30.

[2] Zhang X. Research on the current situation and strategy of rural tourism development in Shuangyi District, Xi'an City, Shaanxi Province under the background of rural revitalization[J]. Western Tourism, 2023(05):17-19.

[3] XU Xiaotong, HU Ruibo. Research on Industrialization Development of Miao Clothing Culture in Taijiang County Based on ASEB Grid Analysis[J]. Hunan Packaging, 2023,38(01):6-9.

[4] Liu Yafei. Research on the development of rural leisure tourism resources under the perspective of "physical tourism integration"[J]. Journal of Zhongzhou University,2023,40(03):32-37.

[5] W.T. Zhao. Analysis of sports tourism resources development in Ganzi Prefecture based on ASEB model[J]. Journal of Sichuan Institute of Nationalities, 2022,31(03):56-61.

[6] Feng Yan. The development path of outdoor sports under the experience economy[J]. Sichuan Sports Science, 2023,42(04):88-91+105.

[7] Bow Heng. Research on the development of rural sports tourism in Qicun Town, Shanxi Province under the strategy of rural revitalization[D]. Wuhan Institute of Physical Education, 2022.