Against the backdrop of continuous socio-economic development, marketing strategies are also constantly innovating to meet the increasingly international and networked market demands. Given that this article first analyzes the significance of marketing strategy innovation for enterprise development, then proposes the development and changes of marketing in the new era, and finally conducts a deep analysis of marketing innovation strategies in the context of the new era, aiming to improve marketing effectiveness.

Laishan Wong. Research on the Development and Innovation of Marketing Strategies in the New Era. Academic Journal of Business & Management (2023) Vol. 5, Issue 20: 1-6. https://doi.org/10.25236/AJBM.2023.052001.

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