Welcome to Francis Academic Press

Academic Journal of Business & Management, 2023, 5(20); doi: 10.25236/AJBM.2023.052014.

Research on the Ecological Compensation Standard of Paddy Field Based on Rice Farmers’ Willingness to Pay—Take Guangxi as an Example


Surong He, Linli Jiang, Tianru Xue

Corresponding Author:
Surong He

School of Economics and Management, Wuyi University, Jiangmen, China


Ecological compensation standard is the key to encourage rice farmers to protect the ecological environment of paddy fields. This article using contingent valuation method to calculate the ecological compensation standard of paddy field and using Binary Logistic Model to analyze the key influencing factors of rice farmers’ willingness to pay which is based on questionnaire data of 179 rice farmers in Guangxi. This research indicates: (1) The rice farmers’ payment standard is 179.30 yuan/ (mu·year), which could be the reference data of the ecological compensation standard of paddy field in Guangxi. (2)Proportion of agricultural income, area of rice field, methods of ecological compensation, degree of environmental concern, high-quality green agricultural products are key factors that affect rice farmers’ payment.


ecological protection of rice fields; compensation standard; conditional valuation method; Guangxi

Cite This Paper

Surong He, Linli Jiang, Tianru Xue. Research on the Ecological Compensation Standard of Paddy Field Based on Rice Farmers’ Willingness to Pay—Take Guangxi as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 20: 101-108. https://doi.org/10.25236/AJBM.2023.052014.


[1] Cai, Y.Y., Zhang, A.L. (2011) Agricultural land’s ecological compensation criteria based on farmers and resident’ willingness in Wuhan. China Environmental Science, 31: 170-176.

[2] Cai, Y.Y., Zhang, A.L. (2011) Consumer demand will under the perspective of farmland ecological compensation standard to measure: in Wuhan urban residents survey, for example. Journal of Agrotechnical Economics, 194: 43-52.

[3] Chen, R., Deng, Y., Jiang, Z.D. (2018) Spatial and Temporal Pattern of Regional Agricultural Carbon Compensation Based on the Modified Carbon Measurement. Economic Geography, 38: 168-177.

[4] Yang, X., Cai, Y.Y., Zhang, A.L. (2014) Farmland’ Ecological Compensation in Wuhan Metropolitan Area from Prospective of Farmland Development Restriction. Journal of Huazhong Agricultural University (Social Sciences Edition), 112: 92-97.

[5] Yang, A.P., Yang, H.Y. (2015) New ideas of ecological compensation in inter-provincial river basins from the perspective of national governance: A case study of Xin' an River basin in Anhui and Zhejiang provinces. Journal of Beijing Administration Institute, 97: 9-15.

[6] Zheng, Y.C., Ge, Y.X., Jie, Y.M., et al. (2019) Analysis framework of diversified watershed eco-compensation: a perspective of compensation subject. China population, resources and environment, 29: 131-139.

[7] Pettinotti, Laetitia, Amaia de Ayala, et al. (2018) Benefits from water related ecosystem services in Africa and climate change. Ecological Economics, 149: 294-305.

[8] Song, B., Mu, Y.Y. (2016) Study on Agricultural Ecological Compensation Mechanism of Facility Vegetable Based on Carbon Sink. Journal of Northwest A&F University (Social Science Edition), 16: 79-86.

[9] Yang, X., Burton, M., Zhang, A.L. (2016) Estimation of farmland eco-compensation criteria based on latent class model: a case of a discrete choice experiment. China Population, Resources and Environment, 26: 27-36.

[10] Li, H.Y., Cai, Y.Y. (2016) Analysis on farmers’ willingness to accept the ecological compensation in those main functional areas: A case study of Hubei Province. Research of Agricultural Modernization, 37: 123-129.

[11] Lv, Y.F., Xie L., Sun, H., Wang S.Z. (2019) Ecological compensation standards for paddy fields based on the control of chemical fertilizer application-Lishui District, Nanjing as an example. Acta Ecologica Sinica, 39: 63-72.

[12] Luan, R.F., Wen, G.H., Hu, X.H. (2021) Ecological compensation standard and its influencing factors of agricultural non-point source pollution control based on farmers’ willingness to accept compensation. Chinese Journal of Ecology, 40: 2954-2966.

[13] Pang, J., Jin, L.S. (2020) Compensation rate for fishing withdrawal from Poyang Lake based on fishermen’s willingness to accept. China population, resources and environment, 30: 169-176.

[14] Zeng, L., Yang, Q.Y., Liao, J.R., et al. (2018) Fallow compensation based on farmer willingness to accept in Hebei. Resources Science, 40: 1375-1386.

[15] Zhou, C., Li, G.P. (2018) A Review of Evaluation Methods of Ecosystem Services: Also on the Theoretical Progress of Contingent Valuation Method. Ecological Economy, 34: 207-214.