Men are gradually becoming an important part of the makeup industry, and men's beauty as a segment of cosmetics is also developing rapidly. The author firstly expounds on the status quo of male beauty from five dimensions: age structure, geographical distribution, occupational distribution, purchase channel and product structure. Secondly, it analyzes the reasons for the rapid development of male beauty from the three dimensions of consumption level, concept and sales channel. It is proposed that men's beauty is younger, men's investment in beauty products is increasing, and personalization and differentiation of beauty products are developing.

YueLin Wang . The Current Situation and Trend of Chinese Male Beauty. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 7: 161-167. https://doi.org/10.25236/FSST.2019.010719.

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