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The Frontiers of Society, Science and Technology, 2019, 1(10); doi: 10.25236/FSST.2019.011002.

Research on Strategic Choice of Enterprise Innovation under the Shared Economy


Wang Na1,2, Wang Jian1

Corresponding Author:
Wang Na

1 School of Marxism, Northeastern University, Shenyang, Liaoning 110169, China
2 Liaoning University of Petroleum and Chemical Technology, Fushun, Liaoning 113001, China


Under the shared economy model, based on the analysis of the actual confusion of the strategic choice of enterprise innovation, the expedition is divided into four dimensions by the level of technological innovation orientation and market innovation orientation, and the acquisition model of enterprise competitive advantage is constructed. The model is used to illustrate the relationship between different innovation strategies and competitive advantages, and the example of shared bicycle companies is verified. Research shows that first-time market enterprises can obtain certain competitive advantages by adopting high-tech oriented or high-market-oriented innovation strategies. However, with the maturity of the market and the intensification of competition, only high-tech orientation is adopted under the premise of capital security. However, with the maturity of the market and the intensification of competition, under the premise of capital security, only by adopting the integration and innovation strategy of high-tech orientation and high-market orientation can we obtain the strongest competitive advantage and promote the sustainable development of enterprises.


Shared economy; Enterprise innovation; Technology orientation; Market orientation; Competitive advantage

Cite This Paper

Wang Na, Wang Jian. Research on Strategic Choice of Enterprise Innovation under the Shared Economy. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 10: 21-32. https://doi.org/10.25236/FSST.2019.011002.


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