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The Frontiers of Society, Science and Technology, 2019, 1(10); doi: 10.25236/FSST.2019.011008.

Prototype Development, Transmutation and Value of Folk Web Celebrity-Take Folk Web Celebrity Weng Jiana as an Example


Jin Xiao, Zhong Chen

Corresponding Author:
Jin Xiao

Media and Art Institute, Nanjing University of Information Science and Technology, Nanjing Jiangsu 210044, China


In recent years, “Internet celebrities” have been widely infiltrated into people's online life under the promotion of new media industry. The value of web celebrity was originally concentrated in business rather than traditional cultural communication. However, Weng Jiana's “folk web celebrity” phenomenon, which became popular overnight from folk performance activities, made the audience's arima prototype huge appeal.This paper analyzes the feedback from video audiences and video adaptation of Weng Jiana, and explores the development effect of anima prototype in the process of web celebrity shaping and its evolution process, which is of enlightenment significance for the prototype theory to optimize the transmission mechanism of web celebrity's traditional cultural value.


Folklore; web celebrity; archetype; communication

Cite This Paper

Jin Xiao, Zhong Chen. Prototype Development, Transmutation and Value of Folk Web Celebrity-Take Folk Web Celebrity Weng Jiana as an Example. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 10: 82-86. https://doi.org/10.25236/FSST.2019.011008.


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