The Frontiers of Society, Science and Technology, 2023, 5(15); doi: 10.25236/FSST.2023.051513.
Jingwen Yuan
Nanjing University of Communication, Nanjing, China
With the rapid development of network new media, more and more advertisers aim their advertising at new media. Micro-film, which grows on the basis of new media, has naturally become the crystallization of commerce and art, and with the strong support of advertising sponsors and its own unique advantages, micro-film advertising has also become a new form of advertising communication. However, in recent years, with the emergence of micro film advertising, its development contradiction has become increasingly prominent. Based on the communication environment and characteristics of micro film advertising, this paper analyzes the existing problems in its development. Only by adopting an operable communication strategy can micro film advertising achieve its expected purpose and realize its final commercial value.
New form; Micro film; Advertising communication; Commercial value; Homogenization; Overmarketing
Jingwen Yuan. Application of micro film advertising communication under new media form. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 15: 73-79. https://doi.org/10.25236/FSST.2023.051513.
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