Academic Journal of Business & Management, 2023, 5(21); doi: 10.25236/AJBM.2023.052110.
Jia Hanqing
School of Communication, Shandong University of the Arts, Jinan, Shandong, China
Driven by the global wave of digital technology, the digital assets owned by radio and television media have increased significantly. The traditional media asset management model has been unable to support the scale of digital assets. The digital asset management system has emerged as a required developing tool, and the method of digital asset management has been upgraded. As digital asset management systems are updated, so does the way broadcast media is consumed. In this essay, mainly analyzing the cases from UK, US and China, I suppose Digital Asset Management, which has brought and will bring more benefits and opportunities to the broadcast media industry, has changed the way that audiences consume broadcast media from four different perspectives.
Digital Asset Management; Broadcast Media; Consume
Jia Hanqing. Research on the impact of digital asset management on broadcast media consumption patterns. Academic Journal of Business & Management (2023) Vol. 5, Issue 21: 67-72. https://doi.org/10.25236/AJBM.2023.052110.
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