This research integrates "Service Design" and "Brand Image" as key frameworks, focusing on the case of Fujian's Yu Bao athletic footwear brand. The study engages with a wide spectrum of respondents, including the brand's design team, management staff, marketers, and consumers. The objective is to generate a service design framework that more accurately caters to the brand's requirements and meets consumers' needs effectively, thereby providing a solid foundation for the future enhancement of the brand image.

Xinping Fu, Yujie Ren. Investigating the Corporate Brand Image of Athletic Footwear Companies via Service Design: A Case Study of Yu Bao Footwear Ltd.. Academic Journal of Business & Management (2023) Vol. 5, Issue 21: 127-134. https://doi.org/10.25236/AJBM.2023.052119.

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