Academic Journal of Business & Management, 2023, 5(22); doi: 10.25236/AJBM.2023.052202.
Shu Wu1, Yilin Chen1, Chao Hu1, Alia Erbolat2, Beibei Tang3, Kangrui Sun4
1Sino-German College, University of Shanghai for Science and Technology, Shanghai, China
2School of Journalism and Communication, Shanghai University, Shanghai, China
3Golden Concord Holdings, Suzhou, China
4Yizhu Intelligent Technology, Hangzhou, China
Blockchain tech led to the NFT art market, but it faced early issues like poor regulation and transaction quality. To thrive, it needs a more stable environment. The study found a strong link between NFT art prices and liquidity, suggesting potential value growth in the secondary market. Users prefer NFTs creating art with trendy themes, and celebrity collaborations boost NFT promotion. In conclusion, the study suggests marketing steps: clarify platform position, improve pricing, engage celebrities, and implement rewards to boost NFT art market popularity and user engagement.
NFT, NFT Art Market, NFT Art Marketing
Shu Wu, Yilin Chen, Chao Hu, Alia Erbolat, Beibei Tang, Kangrui Sun. NFT Artwork Trading Market Trends Analysis. Academic Journal of Business & Management (2023) Vol. 5, Issue 22: 6-11. https://doi.org/10.25236/AJBM.2023.052202.
[1] Stefano Lovo, Christophe Spaenjers. A Model of Trading in the Art Market[J] . American Economic Review. 2018 (3)
[2] Huang Jun. Research on the Theoretical System of China's Art Market [J]. Art Research, 2021 (02): 80-85
[3] Huang Jun. Motivation for Investing in Art [J]. China Finance, 2019 (09): 88-90
[4] Zhou Sida, He Wei, Yang Shenggang. Research on the Market Cycle and Investment Return of Calligraphy and Painting Artworks [J]. Journal of Hunan University (Social Science Edition), 2014, 28 (02): 76-80
[5] Zhou Changcheng, Wu Qi, Zou Junruo. Analysis of the consumption characteristics and lifestyle of high net worth individuals [J]. Social Science Research, 2019 (06): 82-91
[6] Yang Ga. Cryptographic Art: "Ferryman" in the Migration of Digital Art to the Metaverse [J]. Art Observation, 2021 (11): 81-88
[7] Huang Wei. Reflections on Online Marketing of Artworks [J]. Enterprise Economics, 2008 (01): 90-92
[8] Guo Quanzhong. NFT and Its Future [J]. News Enthusiasts, 2021 (11): 36-40
[9] Jiang Chen. Summary of the Academic Symposium on "NFT and the Future of Art" [J]. Shanghai Culture, 2022 (02): 123-126
[10] Jiang Zhefeng, Peng Zhubin. Regulatory Logic in the Development of Cryptographic Digital Art Industry: A Study on the Rapid Propagation and Industry Impact of NFT Art [J]. Academic Forum, 2021,44 (04): 122-132
[11] Dowling M. Fertile LAND: Pricing non-fungible tokens[J]. Finance Research Letters, 2022, 44: 102096.
[12] Dowling M. Is non-fungible token pricing driven by cryptocurrencies?[J]. Finance Research Letters, 2022, 44: 102097.
[13] Wang Gongming. Value Analysis and Problem Exploration of NFT Artwork [J]. Chinese Fine Arts, 2021 (04): 38-43
[14] Nadini, M., Alessandretti, L., Di Giacinto, F. et al. Mapping the NFT revolution: Market Trends, Trade Networks, and Visual Features [J]. Scientific reports, 2021, 11(1): 20902.
[15] Pinto-Gutiérrez, C., Gaitán, S., Jaramillo, D., Velasquez, S. The NFT Hype: What Draws Attention to Non-Fungible Tokens? Mathematics 2022, 10, 335.