Shu Wu1, Yilin Chen1, Chao Hu1, Alia Erbolat2, Beibei Tang3, Kangrui Sun4
1Sino-German College, University of Shanghai for Science and Technology, Shanghai, China
2School of Journalism and Communication, Shanghai University, Shanghai, China
3Golden Concord Holdings, Suzhou, China
4Yizhu Intelligent Technology, Hangzhou, China
Blockchain tech led to the NFT art market, but it faced early issues like poor regulation and transaction quality. To thrive, it needs a more stable environment. The study found a strong link between NFT art prices and liquidity, suggesting potential value growth in the secondary market. Users prefer NFTs creating art with trendy themes, and celebrity collaborations boost NFT promotion. In conclusion, the study suggests marketing steps: clarify platform position, improve pricing, engage celebrities, and implement rewards to boost NFT art market popularity and user engagement.
NFT, NFT Art Market, NFT Art Marketing
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