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Academic Journal of Business & Management, 2023, 5(22); doi: 10.25236/AJBM.2023.052204.

Marketing Management Strategies in the Digital Age


Frank Jinhe Zhang

Corresponding Author:
Frank Jinhe Zhang

Temple City High School, Los Angeles, US


With the advent of the digital age, marketing management faces new challenges and opportunities. This article aims to explore marketing management strategies in the digital age, including market positioning, brand management, consumer engagement, and data-driven approaches. The paper analyzes the characteristics and trends of the digital age to propose corresponding marketing strategies and introduces key steps and methods for implementing these strategies. By effectively utilizing digital tools and technologies, businesses can better understand and meet consumer demands, enhance brand influence, and strengthen market competitiveness.


Digital Age, Marketing Management, Market Positioning, Brand Management

Cite This Paper

Frank Jinhe Zhang. Marketing Management Strategies in the Digital Age. Academic Journal of Business & Management (2023) Vol. 5, Issue 22: 22-26. https://doi.org/10.25236/AJBM.2023.052204.


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