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Academic Journal of Business & Management, 2023, 5(22); doi: 10.25236/AJBM.2023.052218.

Research on International Marketing Strategy of Xiaomi Smart Home


Xiaoli Chen

Corresponding Author:
Xiaoli Chen

Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines

Guangdong Technology College, Clifford Avenue, Gaoyao, Zhaoqing, Guangdong, China


With the development and progress of the economy and society, and the continuous upgrading of consumption concepts, people are more and more respectful of technology, efficient, and convenient home lifestyles. Smart homes have increasingly become an inevitable choice for people to pursue high-quality life. This paper takes Xiaomi Technology Co., Ltd. as the research object, conducts analysis and research with PEST theory and SWOT analysis method, and puts forward countermeasures and suggestions for improving the international marketing strategy of Xiaomi Smart Home.


Xiaomi Technology Co., Ltd., smart home, marketing, SWOT analysis, strategy research

Cite This Paper

Xiaoli Chen. Research on International Marketing Strategy of Xiaomi Smart Home. Academic Journal of Business & Management (2023) Vol. 5, Issue 22: 133-137. https://doi.org/10.25236/AJBM.2023.052218.


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