Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines
Guangdong Technology College, Clifford Avenue, Gaoyao, Zhaoqing, Guangdong, China
With the development and progress of the economy and society, and the continuous upgrading of consumption concepts, people are more and more respectful of technology, efficient, and convenient home lifestyles. Smart homes have increasingly become an inevitable choice for people to pursue high-quality life. This paper takes Xiaomi Technology Co., Ltd. as the research object, conducts analysis and research with PEST theory and SWOT analysis method, and puts forward countermeasures and suggestions for improving the international marketing strategy of Xiaomi Smart Home.
Xiaomi Technology Co., Ltd., smart home, marketing, SWOT analysis, strategy research
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