Based on the investigation of the current situation of rural tourism poverty alleviation, this paper combs the difficulties of rural tourism poverty alleviation, and puts forward the development path of rural tourism from the following aspects: the “two committees” of the village and the leading enterprises, the improvement of the mechanism of tourism poverty alleviation, the extension of the industrial chain and the value chain of rural tourism, the transformation of characteristic tourism resources and the development of commodities, and the innovation of the “tourism +” network marketing mode, so as to promote the targeted poverty alleviation. get rid of poverty accurately and help realize the goal of Rural Revitalization.

Qing Wang, Xiaofeng Gu, Shengwen Liou, Yaoxiang Huang. Research on Targeted Poverty Alleviation and Rural Revitalization Based on Cultural Tourism Brand in Hunan Province. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 11: 35-41. https://doi.org/10.25236/FSST.2019.011107.

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