Utilizing network text analysis approach, this study collected visitors’ reviews pertaining to Mount Emei from the official websites of Ctrip and TripAdvisor, and then proceeded to study the cross-cultural services and differences of cultural perceptions of Chinese and foreign tourists. This involved performing word frequency statistics, semantic analysis, and sentiment analysis. The ROST Emotion Analysis Tool was specifically employed to examine the emotional tendencies exhibited by the tourists. It is found that Chinese tourists predominantly focus on their personal experiences, foreign tourists tend to emphasize the tourist attractions. Notably, both groups maintain positive emotional attitudes towards their visits to the world heritage site-Mount Emei. With the increasing number of exchanges and collaborations between cities in China, the significance of multilingual services in addressing language barriers and enhancing the internationalization of cities cannot be overstated.

Simin Li. A Comparative Study on Cultural Perceptions of Domestic and Foreign Groups Regarding World Heritage Sites. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 16: 17-22. https://doi.org/10.25236/FSST.2023.051604.

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