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The Frontiers of Society, Science and Technology, 2023, 5(16); doi: 10.25236/FSST.2023.051606.

Harmonious Discourse Analysis of Multimodal Eco-Speech in New Media


Wu Jiayi

Corresponding Author:
Wu Jiayi

Nanjing Normal University, Nanjing, 210024, Jiangsu, China


This paper analyses an eco-speech video Man vs Earth on a social network media platform under the perspective of harmonious discourse analysis theory. It is found that compared with that in traditional media, the multimodal eco-discourse in new media can make full use of the synergy between verbal modality and non-verbal and non-physical modalities such as sound effects and scene arrangement, which produces a metaphorical artistic effect, and better expresses the indictment of human’s behaviours of destruction of nature , as well as the appeal for human beings to pursue the harmonious relationship between human beings and nature. This study explains the interpretive power of harmonious discourse analysis on multimodal ecological discourse in non-Chinese contexts, enriches the methodology of harmonious discourse analysis, and provides a new perspective for the study of multimodal eco-discourse in new media.


Harmonious Discourse Analysis, Eco-Speech, New Media

Cite This Paper

Wu Jiayi. Harmonious Discourse Analysis of Multimodal Eco-Speech in New Media. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 16: 29-34. https://doi.org/10.25236/FSST.2023.051606.


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