In the information age, the emergence of various network catchwords has enriched people’s language and life. Based on the conceptual metaphor theory, this paper discusses the cognitive prominence of the metaphorical network catchword “Hustle and bustle”. Research has shown that in the three new meanings of “Hustle and bustle”, the metaphor addresser constructs metaphors by highlighting the similarities between the source domain, i.e. the smell of cooking, and the three target domains, “environmental atmosphere”, “unique characteristics”, and “interpersonal function” respectively. This research is conducive to revealing the role of cognition in the development of human language and helping people better understand and use network catchwords.

Xiaohe Sun. A Study on Metaphors of Network Catchwords from the Perspective of Cognitive Construal—Taking “Hustle and bustle” as an Example. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 13: 70-75. https://doi.org/10.25236/IJFS.2023.051313.

[1] Deane, P. D. Grammar in Mind and Brain: Explorations in Cognitive Syntax [M]. Berlin: Mouton de Gruyter, 1992. 

[2] F, Ungerer & H. J. Schmid. An Introduction to Cognitive Linguistics [M]. London: Longman, 2001. 

[3] Lakoff, G. & M. Johnson. Metaphors We Live By [M]. Chicago: The University of Chicago Press, 1980. 

[4] Feng, S. Y., & Mao, Z. H. The Cognitive Highlights of the metaphorical “Fox” Animal Idiom in Chinese and English [J]. Popular Literature and Art, 2021(12). 

[5] Li, Y. Metaphorical Analysis of Internet Popular Words: Taking the 2021 Survey on the Usage of Internet Popular Words as an Example [J]. Data of Culture and Education, 2022(08). 

[6] Liu, H. Y., Yang, Y. X., Wang, Q. et al. “Small Store Economy” brightens the “Fireworks” of Lianyungang city [N]. Xinhua Daily, 2023-06-29(A01). 

[7] Liu, R. T. A Cognitive Highlighting Study on the English Translation Process of Emotional Metaphors in “Fortress Besieged” [D]. Ningbo University, 2017. 

[8] Qian, K. Y., & Mao, Z. H. Cognitive Highlighting of metaphorical “Rabbit” animal idioms in Chinese and English [J]. Chinese Character Culture, 2022(14). 

[9] Sun, Y. Q., Zhong, C. S., Wu, Y. Tangyin: Guard the “Fireworks” of summer and be a good night watchman for the masses. [N]. People’s Public Security Daily, 2023-07-10(006). 

[10] Wang, W. B., & Xiong, X. L. Cognitive salience and metaphorical similarity [J]. Foreign Language (Journal of Shanghai International Studies University), 2008(03). 

[11] Xie, Z. J. Exploring the Cognitive Function of Metaphor[M]. Shanghai: Fudan University Press, 2007. 

[12] Xue, Q. Y. A Cognitive Metaphorical Analysis of the Popular Phrases “Black” and “White” on the Internet [J]. Journal of Chifeng University (Chinese Philosophy and Social Sciences Edition), 2020, 41(07). 

[13] Yan, X. D. Network Catchwords from a Metaphorical Perspective[J]. The Science Education Article Collects (First ten days), 2018(10). 

[14] Zhang, J. J. A Cognitive Perspective on the Conceptual Metaphor Phenomenon of Internet Popular Words: Taking “Forwarding the Golden Carp” as an Example[J]. Masterpieces Review, 2020(05). 

[15] Zhang, Y. The “Night Economy” fills the city with “Fireworks” [N]. Shangluo Daily, 2023-07-11(006). 

[16] Zhao, Y. F. Introduction to Cognitive Linguistics [M]. Shanghai: Shanghai foreign language education press, 2001. 

[17] Zuo, H. F. Interpretation of Popular Words from a Metaphorical Perspective [J]. Cultural Journal, 2023(05).