School of Foreign Languages, Hangzhou Normal University, Hangzhou, 311121, China
In the information age, the emergence of various network catchwords has enriched people’s language and life. Based on the conceptual metaphor theory, this paper discusses the cognitive prominence of the metaphorical network catchword “Hustle and bustle”. Research has shown that in the three new meanings of “Hustle and bustle”, the metaphor addresser constructs metaphors by highlighting the similarities between the source domain, i.e. the smell of cooking, and the three target domains, “environmental atmosphere”, “unique characteristics”, and “interpersonal function” respectively. This research is conducive to revealing the role of cognition in the development of human language and helping people better understand and use network catchwords.
network catchword; metaphor; prominence; Hustle and bustle
Xiaohe Sun. A Study on Metaphors of Network Catchwords from the Perspective of Cognitive Construal—Taking “Hustle and bustle” as an Example. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 13: 70-75. https://doi.org/10.25236/IJFS.2023.051313.
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