This paper starts from the perspective of public management and takes university online public opinion as the research object to explore how to effectively guide university online public opinion in the current complex international and domestic environment. Through conceptual analysis and problem analysis of online public opinion in universities, guidance paths are proposed, including strengthening policy and public opinion guidance, promoting communication of network public opinion guidance capabilities in different economic regions, improving guidance methods, and establishing regulatory mechanisms. The aim is to provide suggestions and references for the management and guidance of online public opinion in universities.

Zhiguang Yang, Xiaofeng Li, Yueyan Zhao, Yue Zhang. Research on the Guiding Path of Online Public Opinion in Universities from the Perspective of Public Management. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 13: 100-107. https://doi.org/10.25236/IJFS.2023.051317.

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