Zhiguang Yang, Xiaofeng Li, Yueyan Zhao, Yue Zhang
School of Economics and Management, Southwest Petroleum University, Nanchong, 637001, China
This paper starts from the perspective of public management and takes university online public opinion as the research object to explore how to effectively guide university online public opinion in the current complex international and domestic environment. Through conceptual analysis and problem analysis of online public opinion in universities, guidance paths are proposed, including strengthening policy and public opinion guidance, promoting communication of network public opinion guidance capabilities in different economic regions, improving guidance methods, and establishing regulatory mechanisms. The aim is to provide suggestions and references for the management and guidance of online public opinion in universities.
Guidance on online public opinion in universities; Public administration; Research on the guiding path
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