Academic Journal of Business & Management, 2023, 5(23); doi: 10.25236/AJBM.2023.052310.
Zhang Yuan1, Li Jiaqi2
1School of Economics and Management, Xi'an University of Posts and Telecommunications, Xi'an, Shaanxi, 710061, China
2Digital Economy Research Institute, Xi'an University of Posts and Telecommunications, Xi'an, Shaanxi, 710061, China
In recent years, with the rapid development of digital technologies such as artificial intelligence, cloud computing, the Internet of Things, 5G, and blockchain, the digital creative industry is constantly undergoing transformation and growth. The digital creative industry is an economic form generated by the integration and development of modern information technology and cultural industry. It takes creativity as the core and produces, disseminates, and serves through digital technology, reflecting the integration of technology and culture. It is a new economic form that leads to new supply and promotes new consumption. Shaanxi Province, relying on cultural and technological endowments, has broad prospects for the development of digital creative industries. It should seize the opportunities for digital technology transformation, take the digital creative industry as an important lever, and follow the path of high-quality development.
Digital creative industry, Development layout, Countermeasure suggestions
Zhang Yuan, Li Jiaqi. Development Layout and Countermeasures of Digital Creative Industry—Taking Shaanxi Province as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 23: 62-66. https://doi.org/10.25236/AJBM.2023.052310.
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