Academic Journal of Business & Management, 2023, 5(23); doi: 10.25236/AJBM.2023.052322.
Tan Yonglin1,2, Duan Yongpan2
1Ancheng Property & Casualty Insurance Co. Ltd, Chongqing, 714001, China
2School of Economics and Management, Guangxi University of Science and Technology, Liuzhou, Guangxi, 545006, China
Since 2022, insurance institutions have reduced their reliance on fixed interest-earning assets and turned to alternative investments, such as insured debt and trust plans, for better returns. This shift in non-standard asset allocation is timely. Non-standard insurance products, primarily debt investment plans, have significantly boosted investment returns, mitigated asset-liability term mismatches, and supported the real economy. Despite these benefits, meeting the growing demand for non-standard investments remains challenging. This paper explores strategies for transforming and advancing non-standard business in insurance companies, offering valuable insights for developing insurance capital management organizations in China.
Non-standard Business; Insurance Company; Asset Management Business; Transformation and Development
Tan Yonglin, Duan Yongpan. Research on the Transformation and Advancement of Non-standard Insurance Business in Chinese Insurance Companies: Insights and Recommendations. Academic Journal of Business & Management (2023) Vol. 5, Issue 23: 145-154. https://doi.org/10.25236/AJBM.2023.052322.
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