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Frontiers in Sport Research, 2023, 5(10); doi: 10.25236/FSR.2023.051008.

The Inspiration of Traditional Sports: Strategies for Advancing the Esports Industry


Ji Ouyang

Corresponding Author:
Ji Ouyang

College of Sports Management, Guangdong Voctional Institute of Sport, Guangzhou, Guangdong, 510663, China


With the development of the eSports industry, the connection between eSports and traditional sports is becoming increasingly relevant. This research aims to analyse the differences and the similarity between the two industries and to learn the experience from traditional sport industry to develop the eSports industry. The research mainly uses the comparative analysis and literature review as the methods of studying. Delphi method and general industry characteristic analysis method are used as supplementary analysis methods. The result of the research shows that eSports industry can learn from traditional sport in three aspects: regulating market structure and building industry ecology, avoiding policy risks and reducing negative effects, promoting industry innovation and accelerating integration development.


Tranditional sports, Esports, Cross-Research, Digital Transformation

Cite This Paper

Ji Ouyang. The Inspiration of Traditional Sports: Strategies for Advancing the Esports Industry. Frontiers in Sport Research (2023) Vol. 5, Issue 10: 50-55. https://doi.org/10.25236/FSR.2023.051008.


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