This paper takes the promotion of museum influence as the research object and puts forward seven ways to enhance the influence of museums with the help of new media on the basis of in-depth analysis of the related concepts and development of new media: understanding the psychology of tourists, focusing on key marketing, capturing cross-border hotspots, marketing with the help of big events. What’s more, we need to stimulate the vitality of talents, implement marketing with talents and to create a proprietary account and multiple marketing. Channels like creating innovative cultural products and souvenir sales, enhancing visitor experience and digital marketing, and launching exclusive APP to drainage customers’ expectation are all proposed.

Liu Xia, Shi Weidong, Zhang Yuan. Research on the promotion of museum influence with the help of new media. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 17: 14-18. https://doi.org/10.25236/FSST.2023.051703.

[1] Wang Enbo. Research on museum new media marketing under the background of normal epidemic prevention and control—A case study of Dalian Lushun Museum [J]. Modern Commerce and Industry, 2022, 43(24):81-83.

[2] Xu Zidi, Fan Chuanguo. Research on new media communication strategy of local museum brand [J]. Drama House, 2018(30):192-194.

[3] Zhou Haiyan. New media marketing and Promotion of museums—A case study of Nanjing Chinese Imperial Examination Museum [J]. Cultural Relics World, 2021(01):26-29.

[4] Zhao Weijing. New media marketing strategy of Beijing Palace Museum [J]. Management and Management, 2019(07):90-92.

[5] Liu Jiayi. Research on tourism experience Improvement of Qingdao Beer Museum [D]. Shandong University, 2021

[6] Zheng Jiani. Research on the present situation and prospect of cultural creative products of museums in Shandong [D]. Shandong University, 2017.

[7] Bian Chuanze. Selected national industrial tourism demonstration base Qingdao Beer Museum to play like this [N]. Huaxia Wine News, 2022-12-06.

[8] Hou Xinyu. Research on new media marketing strategy of cultural and creative products of Palace Museum [J]. Market Weekly, 2019(10):75-77.

[9] Ma Xin. Research on Museum communication model based on communication theory [D]. Shandong University, 2019.

[10] Lei Congyu. Research on the communication strategy of museums in the New Media era [J]. Educational Arts, 2023, No. 338(02): 49+51.

[11] Cao Ran, Hu Jialing, Liu Aijing. Analysis on new media Marketing of tourism destinations—A case study of Suzhou Tourism Bureau's microblog [J]. Journal of Communication, 2018(06):186-188.

[12] Tang Shiyao, Liu Xiaonan. Design of cultural and creative products of museums and Research on New Media marketing strategy—A case study of Lushun Museum in Dalian [J]. Modern Marketing (Next ten days), 2019(01):72-73.