International trade relies on communication media for exchanges, and the development of such media plays a crucial role in trade communication practices. Effective communication among trading partners, product information coding and dissemination, brand publicity, and the expansion of international markets all require a reliable communication medium. The ongoing advancement of science and technology has led to the emergence of new forms of media that significantly influence international trade activities. This paper aims to examine how new media can create opportunities and difficulties in international trade and proposes a number of coping strategies for foreign trade enterprises looking to adapt.

Luxin Fan. Transformation Path of Chinese Foreign Trade Enterprises in the New Media Background. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 14: 1-6. https://doi.org/10.25236/IJFS.2023.051401.

[1] Chenyan Chang, Ruobing Zhang. Research on the impact of the development of new communication media on international trade and strategy [J]. Science and Technology Economic Market, 2022(12):24-26.

[2] Jingrong Li. New trends and challenges of international trade in the era of digital economy[J]. International Business Accounting, 2023(16):7-10.

[3] Jiaxiang Han. Research on the Strategy of Transformation and Upgrading of International Trade Driven by Digital Economy[J]. Small and Medium-sized Enterprises Management and Technology, 2023(02): 150-152.