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International Journal of Frontiers in Sociology, 2023, 5(14); doi: 10.25236/IJFS.2023.051401.

Transformation Path of Chinese Foreign Trade Enterprises in the New Media Background


Luxin Fan

Corresponding Author:
Luxin Fan

School of Finance & Economics, Jiangsu University, Zhenjiang, China


International trade relies on communication media for exchanges, and the development of such media plays a crucial role in trade communication practices. Effective communication among trading partners, product information coding and dissemination, brand publicity, and the expansion of international markets all require a reliable communication medium. The ongoing advancement of science and technology has led to the emergence of new forms of media that significantly influence international trade activities. This paper aims to examine how new media can create opportunities and difficulties in international trade and proposes a number of coping strategies for foreign trade enterprises looking to adapt.


Media, International Trade, Transformation Strategies

Cite This Paper

Luxin Fan. Transformation Path of Chinese Foreign Trade Enterprises in the New Media Background. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 14: 1-6. https://doi.org/10.25236/IJFS.2023.051401.


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