In the all-media era, Chinese cultural communication is facing a severe test.Influenced by economic globalisation and network informatisation, the speed of cultural dissemination is seriously lagging behind the speed of information transmission, and advanced communication brings us opportunities as well as challenges. This paper discusses the value of the presenter in cultural communication, specifically from the identity of the presenter, the present situation of the presenter's cultural value and the solution and other aspects of the study. In the future, hosts need to continue to improve and innovate, upgrade themselves, and give full play to their self-worth, so that Chinese culture can be given more attention and wider dissemination.

Zhang Handi. Discussion on the Value of Hosts in Cultural Communication. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 14: 91-95. https://doi.org/10.25236/IJFS.2023.051415.

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