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Frontiers in Sport Research, 2023, 5(11); doi: 10.25236/FSR.2023.051101.

SWOT Analysis of Marine Leisure Sports Tourism Development in Hainan Province

Author(s)

Fu Yu1, Li Jiayi2

Corresponding Author:
Fu Yu
Affiliation(s)

1The Public Sports Sector, Haikou University of Economics, Haikou, China

2School of Foreign Languages, University of Electronic Science and Technology of China, Chengdu, China

Abstract

Marine leisure sports tourism in Hainan Province has developed rapidly in recent years. However, the open policy of COVID-19 in China has also changed the development trend. Facing the three strategic opportunities of national fitness, a free trade port construction, and the "National Sports Tourism Demonstration Zone," sports development in Hainan has ushered in a new situation. This paper makes a comprehensive analysis of the strengths (S), weaknesses (W), opportunities (O), and threats (T) of Marine Leisure Sports Tourism (MLST) in Hainan Province by using the SWOT. The development of marine leisure sports tourism has a lot to do with tourism, the economy, society, sports development level, International political situation, international economic situation, and other factors. The development of MLST in Hainan Province has a lot of strengths and weaknesses, opportunities and threats.

Keywords

Marine Leisure Sports, Sports Tourism in Hainan Province, SWOT Analysis

Cite This Paper

Fu Yu, Li Jiayi. SWOT Analysis of Marine Leisure Sports Tourism Development in Hainan Province. Frontiers in Sport Research (2023) Vol. 5, Issue 11: 1-12. https://doi.org/10.25236/FSR.2023.051101.

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