Academic Journal of Business & Management, 2023, 5(25); doi: 10.25236/AJBM.2023.052508.
Huanan Li
Jilin International Studies University, Changchun, China
The 21st century is an era of rapid development for Internet technology and other innovation. At the same time, the Internet wave driven by the emergence of Internet finance has greatly impacted the traditional financial sector. China's long-standing monopoly of the position of commercial banks have been shaken, the traditional mode of operation and profitability of commercial banks have suffered the impact of commercial banks to take a series of countermeasures to maintain their monopoly. This paper analyzes the impact of Internet finance on traditional commercial banks by investigating the data of traditional commercial banks under Internet finance and proposes corresponding strategies.
Internet finance, Commercial Banks, Strategy, Operation
Huanan Li. The Impact of the Development of Internet Finance on Chinese Commercial Banks: What Competition and Marketing Strategies Should They Take?. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 57-63. https://doi.org/10.25236/AJBM.2023.052508.
[1] YANG Weijian, YANG Han (2022). Analysis of the impact of the development of Internet finance on Chinese commercial banks and countermeasures. Industrial Science and Technology Innovation, 4(6):1-3.
[2] Sun Daye (2018). Impact and Countermeasure Analysis of Internet Finance Development on Chinese Commercial Banks. Mall Modernization, (24) 115-116.
[3] Sun Haoyang (2018). Analysis of the impact of the development of Internet finance on China's commercial banks and countermeasures discussion. Modern Marketing (Lower Decade), 2018 (9): 97-98.
[4] Yang Run (2018). Ruminating on the impact and countermeasures of the development of Internet finance on Chinese commercial banks. Times Finance, (30): 58.
[5] Zhang Linying (2017). Analysis of the impact of the development of Internet finance on Chinese commercial banks and countermeasures. Mall Modernization (7): 153-154.
[6] Ren Hongzhi (2021). Impact and Countermeasure Analysis of the Development of Internet Finance on Chinese Commercial Banks. Economic and Trade Practice, (13): 18-19.
[7] Wang Dong, Fu Fangxin(2022). Analysis of the impact of the development of Internet finance on commercial banks and countermeasures. Modern Business Industry, 37(10): 3-4.
[8] Ye Manrong(2022). Analysis of the impact of the development of Internet finance on Chinese commercial banks and countermeasures. Modern Industrial Economy and Informatization, 6(9): 5-7.