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Academic Journal of Business & Management, 2023, 5(25); doi: 10.25236/AJBM.2023.052510.

Research on the Management Ecosystem Reconstruction of Internet Advertising Companies Empowered by Artificial Intelligence—Taking ChatGPT-like Products as an Example


Hongyin Yu

Corresponding Author:
Hongyin Yu

University of Birmingham, Edgbaston, Birmingham, B15 2TT, United Kingdom


In the era of artificial intelligence-driven, the process of enterprise development and innovation is bound to be affected by emerging technologies. This paper takes the Internet advertising enterprises closely related to the development of technology as the research object, specifically studies and analyses the results of artificial intelligence (ChatGPT-like products), explores the risks and impacts of intelligence on the management ecology of enterprises, and tries to further provide ideas on the solution path and development opportunities. Through the discussion on the reconstruction of management ecology in the context of artificial intelligence, we hope to establish a sense of risk and social responsibility for enterprises, establish a multi-dimensional and flexible management system, so as to achieve long-term development in the changing times.


Artificial Intelligence; Internet Advertising Enterprises; Management Ecology; Innovation and Change

Cite This Paper

Hongyin Yu. Research on the Management Ecosystem Reconstruction of Internet Advertising Companies Empowered by Artificial Intelligence—Taking ChatGPT-like Products as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 70-76. https://doi.org/10.25236/AJBM.2023.052510.


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