Since carbon emissions from the construction industry is one of the four major areas of China’s carbon emissions, green and low-carbon is the future development trend of building design. The real estate industry, as an important part of the realization of the goal “carbon peak and carbon neutral”, faces long-term carbon emissions base, the increasing total amount of carbon emissions and other issues. This paper aims to investigate the innovation path of green building development in real estate enterprises. Specific carbon reduction measures are targeted, while exploratory and exploitative green innovations are introduced to reshape the core competitiveness of real estate enterprises and promote the transformation of the construction sector to the green and low-carbon.

Yuhang Xu. Research on Management and Innovation of Green Building of Real Estate Enterprises under the Concept of “Dual Carbon”. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 110-115. https://doi.org/10.25236/AJBM.2023.052516.

[1] Miao Quancheng. Exploration on the Current Situation and Strategy of Carbon Peak and Carbon Neutral Realization in China under the New Development Pattern[J]. Shanghai Business,2023(07):183-185.

[2] Dai Yande, Tian Zhiyu, et al. Reinventing Energy: China's Roadmap for the Energy Consumption and Production Revolution in 2050[J]. Review of Economic Research, 2016. DOI:CNKI:SUN:JJCK.0.2016-21-002.

[3] Department of Trade and Industry. Our energy future–creating a low carbon economy[J]. The Stationery Office, 2003.

[4] Guo Tingting. Green building development innovation from the perspective of "carbon peak and carbon neutral"[J]. Economist,2023(07):29-31.

[5] Sun Y, Sun H. Green innovation strategy and ambidextrous green innovation: The mediating effects of green supply chain integration[J]. Sustainability, 2021, 13(9): 4876.

[6] De Visser M, de Weerd-Nederhof P, Faems D, et al. Structural ambidexterity in NPD processes: A firm-level assessment of the impact of differentiated structures on innovation performance[J]. Technovation, 2010, 30(5-6): 291-299.

[7] LIN Haiyan, CHENG Zhijun, YE Ling. Interpretation of National Standard "Green Building Evaluation Standard" GB/T50378-2014[J]. Construction Science and Technology, 2014(16):6. DOI:10.3969/j.issn.1671-3915.2014.16.003.

[8] XU Wei, ZOU Yu, ZHANG Jing et al. Interpretation of GB 55015-2021 "General Specification for Building Energy Efficiency and Renewable Energy Utilization" Standard[J]. Building Science, 2022,38(02):1-6.DOI:10.13614/j.cnki.11-1962/tu.2022.02.01.

[9] Information on: http://www.cbmf.org/c/2021/03/24/11787.shtml

[10] Wu Jiayu. Analysis of the impact of green building design strategies on styling design--Taking "Bamboo House" and "Air Tree" as an example[J]. Green Building,2023,15(04):47-48+52.

[11] De Schutter G, Lesage K, Mechtcherine V, et al. Vision of 3D printing with concrete—Technical, economic and environmental potentials[J]. Cement and Concrete Research, 2018, 112: 25-36.

[12] Mohan M K, Rahul A V, De Schutter G, et al. Extrusion-based concrete 3D printing from a material perspective: A state-of-the-art review[J]. Cement and Concrete Composites, 2021, 115: 103855.