Intangible cultural heritage is a unique cultural gene of a nation, carrying the spirit and cultural connotations of the nation. It is also a vivid manifestation of cultural diversity. At the same time, intangible cultural heritage has important economic and artistic value. The tourism industry, as an effective form of protection, plays an important role in the inheritance and development of intangible cultural heritage. With the advancement of economic globalization, socio-economic and urbanization, there is an impact on the protection of intangible cultural heritage. This article studies the development models of intangible cultural heritage tourism industry from the perspectives of intangible cultural heritage protection and tourism economic exhibition, including cultural scenic area models, museum models, cultural ecological protection zones, stage based performance models, and commodity development models, providing effective paths for the development of intangible cultural heritage tourism industry.

Xiaoling Yu. Research on the Development Model of Intangible Cultural Heritage Tourism Industry. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 135-139. https://doi.org/10.25236/AJBM.2023.052520.

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