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Academic Journal of Business & Management, 2023, 5(25); doi: 10.25236/AJBM.2023.052526.

Research on Optimization of Customer Satisfaction Enhancement Strategies in M Catering Company


Cuifang Qi

Corresponding Author:
Cuifang Qi

Anhui University of Finance and Economics, Bengbu, Anhui, 233000, China


With the development of the economy and the continuous improvement of people's living standards, people's expectations for dietary health are getting higher and higher, which put forward higher requirements for M Catering Company. Firstly, M Catering Company insists on attracting and uniting consumers with corporate culture. Secondly, M Catering Company enhances the differentiated services, focuses on the characteristic innovation, enhances the competitive advantages in the industry, and according to the changes of the actual situation, forms its own business characteristics for different groups in order to meet the differentiated needs of consumers. In addition, M Catering Company launches group purchase packages and discount offers to ensure product quality while lowering prices. Finally, M Catering Company's precise brand positioning and differentiated customer dining experience not only further improve consumer satisfaction, but also greatly improve M Catering Company's operation level.


M catering company; customer satisfaction; strategy optimization introductory

Cite This Paper

Cuifang Qi. Research on Optimization of Customer Satisfaction Enhancement Strategies in M Catering Company. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 170-173. https://doi.org/10.25236/AJBM.2023.052526.


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