Academic Journal of Business & Management, 2023, 5(25); doi: 10.25236/AJBM.2023.052527.
Liu Haibo
Anhui University of Finance and Economics, Bengbu, 233000, China
With the continuous development of Chinese market economy, the comprehensive strength of enterprises has become a key factor affecting the market competitiveness of enterprises, and the comprehensive strength of enterprises is mainly based on the core of culture, so the success of corporate culture construction is related to the survival of enterprises. This paper diagnoses the current situation of W Liquor Company's corporate culture construction, analyzes its shortcomings and areas to be improved by using Competitive Value Model and Organizational Culture Assessment Instrument, and puts forward corresponding suggestions to provide strong support for corporate culture construction and inject new momentum for the promotion of corporate competitiveness.
Corporate culture, Cultural construction, Competitive power
Liu Haibo. Evaluation and Reform of Enterprise Culture Construction: A Case Study of W Liquor Company. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 174-179. https://doi.org/10.25236/AJBM.2023.052527.
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