Welcome to Francis Academic Press

Academic Journal of Business & Management, 2023, 5(25); doi: 10.25236/AJBM.2023.052527.

Evaluation and Reform of Enterprise Culture Construction: A Case Study of W Liquor Company


Liu Haibo

Corresponding Author:
Liu Haibo

Anhui University of Finance and Economics, Bengbu, 233000, China


With the continuous development of Chinese market economy, the comprehensive strength of enterprises has become a key factor affecting the market competitiveness of enterprises, and the comprehensive strength of enterprises is mainly based on the core of culture, so the success of corporate culture construction is related to the survival of enterprises. This paper diagnoses the current situation of W Liquor Company's corporate culture construction, analyzes its shortcomings and areas to be improved by using Competitive Value Model and Organizational Culture Assessment Instrument, and puts forward corresponding suggestions to provide strong support for corporate culture construction and inject new momentum for the promotion of corporate competitiveness.


Corporate culture, Cultural construction, Competitive power

Cite This Paper

Liu Haibo. Evaluation and Reform of Enterprise Culture Construction: A Case Study of W Liquor Company. Academic Journal of Business & Management (2023) Vol. 5, Issue 25: 174-179. https://doi.org/10.25236/AJBM.2023.052527.


[1] Maganioti, A. E., Chrissanthi, H. [1] Pacelli, Joseph.Corporate culture and analyst catering[J]. Journal of accounting &economics,2019,67(1):120-143.

[2] Anker H . On Diagnosis and Development of a Health—Promoting Corporate Culture with the Value Balance in Business[J]. Research Gate, 2017(55):145.

[3] Hong Luo, Yong Wang, Liqi Yi. The intermediate effect of psychological capital between cuiture and performance [J].Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 2017, 2017, 1144-1148.

[4] Li M , Dong M W .A Case Study: Liquor Enterprise E-Commerce Platform Construction[J].IEEE, 2010.DOI:10.1109/EBISS.2010.5473710.

[5] Weerts, Kyra, Vermeulen, Walter, Witjes, Sjors. On corporate sustainability integration research: Analysing corporate leaders' experiences and academic learnings from an organisational cultureperspective [J].Journal of cleaner production, 2018,203(Dec.1 Pt.1/1216):1201-1215.

[6] Feng Yunxia, Zhou Qiong, Wu Shouqiang. Cultural construction of asset appraisal industry: From the perspective of Competitive value Model [J]. China Asset Appraisal,2014(12):27-31.

[7] Fu Changjiu, Li Changhong. Integration and Innovation of Enterprise Ideological and Political education and Enterprise culture Construction under the new situation [J]. Journal of Shanxi University of Finance and Economics, 2019, 42(S2):76-79.