This paper aims to explore the trend upgrading and response strategies of sports consumption in the new era. In the new era, sports consumption presents characteristics such as personalization, diversification, technologization, and globalization. Faced with these changes, enterprises need to strengthen sports IP and brand construction, promote sports technology innovation and application, improve sports consumption experience and service level, and strengthen government guidance and supervision strategies to meet the constantly upgrading sports consumption needs of consumers. In the future, with the development of technology and the strengthening trend of globalization, the sports industry will further integrate and innovate, becoming a more prosperous and diversified market.

Quan Xu. The Trend Upgrade and Response Strategies of Sports Consumption in the New Era. Frontiers in Sport Research (2023) Vol. 5, Issue 11: 42-47. https://doi.org/10.25236/FSR.2023.051107.

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