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Frontiers in Sport Research, 2023, 5(11); doi: 10.25236/FSR.2023.051110.

The Impact and Research of Combining Fitness and the Internet


Cheng Jianhong, Khunanan Sukpascharoen

Corresponding Author:
Khunanan Sukpascharoen

Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-ok, Bangkok, Thailand


With the rapid development of technology and information technology, people have entered the Internet age, flooding people's work and life. The government has greatly supported the sports industry as a booming industry. The sports and fitness industry has an immeasurable weight in the sports industry. How to meet user needs more comprehensively, reduce costs, and increase profits is particularly important. Therefore, this article explores the Keep App and Leke Fitness and their advantages and disadvantages in the market. First, taking Keep as a research object, it analyzes and explores its functional structure, business performance, development history, external marketing environment, existing users, similar competitors, and internal competitiveness. Second, analyze how Internet Gym Leke Sports and related sites, staff, courses, application, and its existing users operate. I hope this article can contribute to the networking and practical development of the sports industry and provide a valuable reference for managers in the sports industry.


Fitness; Keep App; Questionnaire; Marketing strategy optimization

Cite This Paper

Cheng Jianhong, Khunanan Sukpascharoen. The Impact and Research of Combining Fitness and the Internet. Frontiers in Sport Research (2023) Vol. 5, Issue 11: 58-63. https://doi.org/10.25236/FSR.2023.051110.


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