In the social media context, new marketing methods are characterized by low cost, fast information dissemination and short communication paths, which bring certain opportunities for enterprises’ brand marketing. Therefore, enterprises need to effectively penetrate the brand marketing into the social media context in light of the current trend of widespread application of social media, clearly define marketing targets, and formulate marketing content in combination with the rules of social platforms. And they need to strengthen the synergy among social media platforms, and conduct in-depth analysis of marketing data through multi-platform cooperation guided by users’ needs, so as to optimize the brand marketing strategy to help enterprises capture more markets, to maximize corporate profits, and to promote the economic benefits of enterprises.

Chenyue Yuan. Research on Social Media and Enterprise Brand Marketing Innovation. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 15: 47-51. https://doi.org/10.25236/IJFS.2023.051509.

[1] Harriger J A, Thompson J K, Tiggemann M. TikTok, TikTok, the time is now: Future directions in social media and body image[J]. Body Image, 2023, 44: 222-226.

[2] ZHANG Qin, JIANG Jiahan. Research on new media marketing strategy and management innovation[J]. Business News,2023(09):180-183.

[3] Information on: https://www.accenture.com/us-en/insights/software-platforms/why-shopping-set-social-revolution?c=acn_glb_socialcommercebusinesswire_12755585&n=mrl_0122#accordion-6dd5dcaa9b-item-34c197ed22

[4] Information on: https://www.cnnic.net.cn/

[5] Wang Wei. Research on the development and trend of digital marketing[J]. National Circulation Economy,2023(13):28-31.DOI: 10.16834/j. cnki. issn1009-5292.2023.13.044.

[6] Bai Yanze. Blurred boundaries: digital news and native advertising from an emotional perspective[J]. Science and Technology Communication, 2023, 15(11):48-51.DOI:10.16607/j.cnki.1674-6708.2023.11.031.