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Academic Journal of Business & Management, 2023, 5(26); doi: 10.25236/AJBM.2023.052604.

Study on the Agile Transformation of Data-driven Retail Business of Commercial Banks

Author(s)

Yunlong Ma

Corresponding Author:
Yunlong Ma
Affiliation(s)

Macquarie University, Sydney, New South Wales, 2109, Australia

Abstract

The agile transformation of commercial banks in China is still in its initial stage, and there are not enough achievements in practical experience, and the research on the agile transformation of commercial banks is mainly at the strategic level, and there is less research literature on the specific implementation of agile transformation in the banking industry; in addition, the existing studies on the agile transformation of commercial banks seldom take into account the differences of commercial banks, and less research is conducted on the agile transformation path of domestic urban commercial banks. In the digital era, commercial banks urgently need to transform to a direction that focuses more on customer experience, faster and more flexible organizational response, and more emphasis on team empowerment and embracing change.

Keywords

data-driven; agile Transformation; commercial banks

Cite This Paper

Yunlong Ma. Study on the Agile Transformation of Data-driven Retail Business of Commercial Banks. Academic Journal of Business & Management (2023) Vol. 5, Issue 26: 21-25. https://doi.org/10.25236/AJBM.2023.052604.

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